02-01-2020, 12:44 AM
https://www.theguardian.com/business/202...guidelines
New guidelines have been set out by the retail business to ensure that vegan fashions are really 100% free of animal products.
The guidelines come at a time of soaring demand for vegan fashion from retailers ranging from specialist independent labels to Marks & Spencer, Topshop and New Look. However, the fashion industry is trailing behind supermarkets, where one in five of all new products launched last year were vegan.
The new guidelines for producing vegan fashion have been drawn up by the British Retail Consortium (BRC), the trade body for stores and online sellers, after it was inundated with requests from fashion buyers trying to source vegan products for the first time.
The process is more complex than just eliminating popular materials such as leather, suede and wool. Businesses must examine every material used in a product, including the ingredients of the glues, dyes and waxes used.
The BRC warns retailers they should should not claim a product is sustainable simply because it is vegan – a definition that means only the product contains no animal-derived materials or ingredients.
Yeah, considering more and more people are becoming interested in veganism, and a lot of products might not be 100% vegan (even if they appear to be at first sight), it's probably helpful for buyers to have this kind of certification.
I assume it'll be voluntary, though (and it'll cost manufacturers money to get their clothes certified) - so, will they go through with it?
New guidelines have been set out by the retail business to ensure that vegan fashions are really 100% free of animal products.
The guidelines come at a time of soaring demand for vegan fashion from retailers ranging from specialist independent labels to Marks & Spencer, Topshop and New Look. However, the fashion industry is trailing behind supermarkets, where one in five of all new products launched last year were vegan.
The new guidelines for producing vegan fashion have been drawn up by the British Retail Consortium (BRC), the trade body for stores and online sellers, after it was inundated with requests from fashion buyers trying to source vegan products for the first time.
The process is more complex than just eliminating popular materials such as leather, suede and wool. Businesses must examine every material used in a product, including the ingredients of the glues, dyes and waxes used.
The BRC warns retailers they should should not claim a product is sustainable simply because it is vegan – a definition that means only the product contains no animal-derived materials or ingredients.
Yeah, considering more and more people are becoming interested in veganism, and a lot of products might not be 100% vegan (even if they appear to be at first sight), it's probably helpful for buyers to have this kind of certification.
I assume it'll be voluntary, though (and it'll cost manufacturers money to get their clothes certified) - so, will they go through with it?
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