04-11-2022, 07:47 PM
https://news.osu.edu/meat-industry-not-t...-suggests/
At least for now, there is no reason for the traditional meat industry to have much of a beef with producers of plant-based burgers and other meat alternatives, new research suggests.
The study showed that while sales and market share of new-generation plant-based meat alternatives have grown in recent years, those gains haven’t translated into reduced consumer spending on animal meat products.
Overall, the analysis of national meat purchases suggested that plant-based meats sold in patty, link and ground form are mostly an add-on to beef and pork and tend to serve as a substitute for chicken, turkey and fish.
“We thought plant-based meat alternatives would be a potential replacement for red meat, but they’re not. It’s more of a complement,” said study co-author Wuyang Hu, professor of agricultural, environmental and development economics at The Ohio State University. “People buy pork and beef, and at the same time they also buy plant-based meats.”
Yeah, I think there are two possible explanations for this: either people aren't switching from meat to plant-based alternatives, or the few who are switching are being replaced by general population growth (so there are still as many meat-eaters as before). But the article suggests it's just the former.
Still, like I've said before, the taste of plant-based burgers has improved a lot lately: it's not quite the same as real meat yet, but as it gets closer, I wonder whether that'll encourage more people to switch?
At least for now, there is no reason for the traditional meat industry to have much of a beef with producers of plant-based burgers and other meat alternatives, new research suggests.
The study showed that while sales and market share of new-generation plant-based meat alternatives have grown in recent years, those gains haven’t translated into reduced consumer spending on animal meat products.
Overall, the analysis of national meat purchases suggested that plant-based meats sold in patty, link and ground form are mostly an add-on to beef and pork and tend to serve as a substitute for chicken, turkey and fish.
“We thought plant-based meat alternatives would be a potential replacement for red meat, but they’re not. It’s more of a complement,” said study co-author Wuyang Hu, professor of agricultural, environmental and development economics at The Ohio State University. “People buy pork and beef, and at the same time they also buy plant-based meats.”
Yeah, I think there are two possible explanations for this: either people aren't switching from meat to plant-based alternatives, or the few who are switching are being replaced by general population growth (so there are still as many meat-eaters as before). But the article suggests it's just the former.
Still, like I've said before, the taste of plant-based burgers has improved a lot lately: it's not quite the same as real meat yet, but as it gets closer, I wonder whether that'll encourage more people to switch?
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