04-17-2019, 02:03 PM
http://www.ddinews.gov.in/health/teen-de...-junk-food
Teenagers' natural desire to rebel against authority could be tapped to drive them to replace junk food with healthier choices, a study has found.
The study, published in the journal Nature Human Behaviour, found that a simple and brief intervention can provide lasting protection for adolescents against these harmful effects of food marketing.
The method works in part by tapping into teens' natural desire to rebel against authority, researchers said.
The team from the University of Chicago in the US went into classrooms and had one group of students read a fact-based, expose-style article on big food companies. The article framed the corporations as manipulative marketers trying to hook consumers on addictive junk food for financial gain.
The effects were particularly impressive among boys, who reduced their daily purchases of unhealthy drinks and snacks in the school cafeteria by 31 per cent in that time period, compared with the control group.
That does sound impressive; however, it sounds like the kind of trick that'll only work for about five minutes if it's used on everyone. I don't expect it to take long before the teenagers begin to realise that this technique is itself manipulating them - at which point, it'll just start backfiring!
Teenagers' natural desire to rebel against authority could be tapped to drive them to replace junk food with healthier choices, a study has found.
The study, published in the journal Nature Human Behaviour, found that a simple and brief intervention can provide lasting protection for adolescents against these harmful effects of food marketing.
The method works in part by tapping into teens' natural desire to rebel against authority, researchers said.
The team from the University of Chicago in the US went into classrooms and had one group of students read a fact-based, expose-style article on big food companies. The article framed the corporations as manipulative marketers trying to hook consumers on addictive junk food for financial gain.
The effects were particularly impressive among boys, who reduced their daily purchases of unhealthy drinks and snacks in the school cafeteria by 31 per cent in that time period, compared with the control group.
That does sound impressive; however, it sounds like the kind of trick that'll only work for about five minutes if it's used on everyone. I don't expect it to take long before the teenagers begin to realise that this technique is itself manipulating them - at which point, it'll just start backfiring!
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