06-03-2023, 10:04 PM
https://www.ucdavis.edu/news/can-movie-r...ce-success
When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, and the effect of negative reviews diminishes over time.
However, researchers at the University of California, Davis, suggest that is not the case.
Researchers wanted to see if they could predict a movie’s success based on these reviews. As it turned out, the so-called harbingers of failure did exist.
“Interestingly, when these critics penned positive pre-release reviews, they signaled that the movie would be a flop,” said Loupos. “Conversely, their negative reviews hinted towards the film being a success. The stronger the sentiment in either direction, the stronger the predictive signal.”
Well, this is weird - but, I can sort of make sense of it. I assume these "harbinger of failure" critics have tastes that are way out of step with the average film-goer - so, they'll give positive reviews to films that only appeal to a small portion of the population (and negative reviews to lowest-common-denominator stuff that does very well at the box office).
And besides, bad films that get negative reviews are going to get much more attention that mediocre films that get mixed reviews!
When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, and the effect of negative reviews diminishes over time.
However, researchers at the University of California, Davis, suggest that is not the case.
Researchers wanted to see if they could predict a movie’s success based on these reviews. As it turned out, the so-called harbingers of failure did exist.
“Interestingly, when these critics penned positive pre-release reviews, they signaled that the movie would be a flop,” said Loupos. “Conversely, their negative reviews hinted towards the film being a success. The stronger the sentiment in either direction, the stronger the predictive signal.”
Well, this is weird - but, I can sort of make sense of it. I assume these "harbinger of failure" critics have tastes that are way out of step with the average film-goer - so, they'll give positive reviews to films that only appeal to a small portion of the population (and negative reviews to lowest-common-denominator stuff that does very well at the box office).
And besides, bad films that get negative reviews are going to get much more attention that mediocre films that get mixed reviews!
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