08-08-2018, 04:52 PM
https://www.bbc.co.uk/news/technology-45113283
Snapchat is often name-dropped as being the must-have app for Millennials and their younger Generation Z cohorts, but new figures are causing concern that it could already have peaked.
For the first time, its parent Snap reported that the number of people using the service on a daily basis had dropped.
Over the April-to-June period it said it attracted 188 million daily active users (DAU), which is three million fewer than over the previous quarter.
There has been plenty of chatter in the past about whether the app's appeal could prove as ephemeral as its content.
Reality TV star and entrepreneur Kylie Jenner sent shockwaves in Snap's direction when she suggested she had quit the platform - only to return to it shortly after.
I'm really not surprised by this. It seems like such an 'in' thing with no real lasting appeal.
(With that said, I've never used Snapchat at all, so I'm probably not the best judge )
Snapchat is often name-dropped as being the must-have app for Millennials and their younger Generation Z cohorts, but new figures are causing concern that it could already have peaked.
For the first time, its parent Snap reported that the number of people using the service on a daily basis had dropped.
Over the April-to-June period it said it attracted 188 million daily active users (DAU), which is three million fewer than over the previous quarter.
There has been plenty of chatter in the past about whether the app's appeal could prove as ephemeral as its content.
Reality TV star and entrepreneur Kylie Jenner sent shockwaves in Snap's direction when she suggested she had quit the platform - only to return to it shortly after.
I'm really not surprised by this. It seems like such an 'in' thing with no real lasting appeal.
(With that said, I've never used Snapchat at all, so I'm probably not the best judge )
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