https://techcrunch.com/2021/02/26/myheri...eepfakery/
AI-enabled synthetic media is being used as a tool for manipulating real emotions and capturing user data by genealogy service MyHeritage, which has just launched a new feature — called “deep nostalgia” — that lets users upload a photo of a person (or several people) to see individual faces animated by algorithm.
The Black Mirror-style pull of seeing long-lost relatives — or famous people from another era — brought to a synthetic approximation of life, eyes swivelling, faces tilting as if they’re wondering why they’re stuck inside this useless digital photo frame, has led to an inexorable stream of social shares since it was unveiled yesterday at a family history conference…
MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. (Selling DNA tests is their main business.)
I'm not really sure what I think of this myself. My gut feeling is to be creeped out by it; however, having seen some of the examples, it doesn't look so bad (and it's certainly nowhere near as bad as the chatbot AI of dead relatives ). I guess I can live with these, as long as they don't open their mouths and start talking.
Still, we'll have to wait and see whether or not there's a market for this.
AI-enabled synthetic media is being used as a tool for manipulating real emotions and capturing user data by genealogy service MyHeritage, which has just launched a new feature — called “deep nostalgia” — that lets users upload a photo of a person (or several people) to see individual faces animated by algorithm.
The Black Mirror-style pull of seeing long-lost relatives — or famous people from another era — brought to a synthetic approximation of life, eyes swivelling, faces tilting as if they’re wondering why they’re stuck inside this useless digital photo frame, has led to an inexorable stream of social shares since it was unveiled yesterday at a family history conference…
MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. (Selling DNA tests is their main business.)
I'm not really sure what I think of this myself. My gut feeling is to be creeped out by it; however, having seen some of the examples, it doesn't look so bad (and it's certainly nowhere near as bad as the chatbot AI of dead relatives ). I guess I can live with these, as long as they don't open their mouths and start talking.
Still, we'll have to wait and see whether or not there's a market for this.
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