Skittles launch limited-edition mustard flavour

[Kyng]

https://boingboing.net/2023/07/28/skittl...vored.html


(Source: Above article)

To celebrate the upcoming National Mustard Day on August 5, Skittles has teamed up with French's Mustard to produce a new limited edition, Mustard-flavored Skittles. The condiment company had this to say about the marketing partnership:

This National Mustard Day, we've created a confectionary classic that lives
at the intersection of condiment and candy: Mustard SKITTLES®.

We've added our own flavorful shade of yellow to this fun-sized staple, crafting a sweet and savory treat that's sure to tang up your taste buds.

SKITTLES® is a candy that needs no introduction, but deserves a lot of love. That's why when they hopped on board to combine their candy with our tang, we were over the moon. Then we tasted them and shot right through it. Few partnerships make sense. This one truly does not, which means it absolutely does.

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Just... why ? I get that limited editions have to be unique, but I think there's a reason why this is unique .

I'd still rather have these than a sausage sandwich, and I'd be open to being surprised, but... I certainly wouldn't be optimistic.

[Catlady45]

 no thanks

[Opal Fruit]

Pffft. Not even English mustard.

[Kyng]

And besides, I suspect these are going to end up being used in pranks, where people replace all the lemon Skittles from a regular packet with these - and then give them to some poor unsuspecting individual .

Or are Skittles just trying to turn themselves into Bertie Bott's Every-Flavour Beans here ?

[Lurkerish Allsorts]

Skittle's food scientists were so preoccupied with whether or not they could. they didn't stop to think if they should

[Cool Cory]

That doesn't sound very appealing to me at all either. A mustard-flavoured skittle is unique, but doesn't sound very tasty.