04-15-2023, 08:05 PM
There are loads of different colours out there. Blues, greens, pinks, yellows, and so on... and they all come in various light and dark shades. So, when you're designing a logo, how should you choose a good colour scheme for it? The above video, by Will Paterson, gives some suggestions:
- Primary colour: Different colours stand for different things, and evoke different emotions. For example: red suggests passion, excitement and anger; whereas green reflects nature, prosperity and growth. Make sure to choose a colour that reflects what your brand's values are (indeed, you could look at your competitor's logos, and select an opposite colour, to emphasise what you're doing differently from them!)
- Secondary colour: Once you've chosen a primary colour, choose a complementary colour that will contrast with it. There's a very easy way to do this: find out what the 'Hue' value of your primary colour is; if it's below 180, then add 180; or if it's above 180, then subtract 180. For example, if your primary colour is a purple, which has a Hue value of 270, then your secondary colour will have a Hue value of 90 (which will give you a green). Once you've done this, it's worth playing with the lightness and saturation until you find something that looks suitable - but the hue will be where it needs to be .
- Neutral colours: In addition to the colours used on the logo, most companies have another colour that's used for the text. This will usually be something that's very easy to read; for example, a white, black or dark blue. It's not going to be something that stands out, because it's not the text's job to stand out: it's the logo's job!
So, when you're designing a logo, how do you choose the colours for it?
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