01-03-2023, 02:39 PM
From around 2013 onwards, there's been a very noticeable change in the design of company logos, and other graphics such as buttons. They used to have all kinds of 3D glass effects and bevelled edges; however, these have increasingly fallen out of favour, with many new graphics instead utilising a 2D flat design. This was arguably driven by the user interface design of iOS 7.0 - but since then, it's expanded to other designs across the board. So, what are your thoughts on this?
Personally, I cannot stand most of these flat, 2D brand logos. I am not a minimalist - and to me, most of them look like they were either drawn by children, or they come from the past (and not in a good way that I'm nostalgic about). With that being said, flags are a gigantic exception to this: I think they have to be simple, because they need to be recognisable from a distance (and they also often get used as emoticons and thumbnails, at which size any complex details would simply be lost or look messy). Another exception is fonts: I appreciate that it's important for text to be readable at a variety of different sizes (so for example, I prefer the current Google logo over the previous one, because I think the new font just scales better). But apart from a few limited exceptions such as flags and fonts, I'm personally not a fan of this design trend.
What about you?
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