10-05-2021, 08:30 PM
https://phys.org/news/2021-10-nomakeup-t...etics.html
It costs time and money to look natural these days.
"No-makeup" makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they'll tell you a good chunk of those photos tagged #nomakeup online actually require multiple cosmetics to look so "natural."
Although popular social media trends encourage women to embrace their natural beauty and post makeup-free selfies, new research from the University of Georgia suggests that the natural beauty movement isn't liberating women from cosmetics. In fact, cosmetic sales have actually increased alongside the rise of the no-makeup movement.
Published in the Journal of the Academy of Marketing Science, the study examined the relationship between the rise of the #nomakeup movement on Twitter from 2009 to 2016 and cosmetic sales across the United States. The researchers found that the movement was associated with an overall increase, rather than decrease, in sales across a majority of cosmetic product categories.
Slightly depressing really, but I can sort of understand it. Nobody's going to check to make sure people are completely 'natural', so there's every incentive in the world to try and cheat.
So, is there any way to make this work as intended?
It costs time and money to look natural these days.
"No-makeup" makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they'll tell you a good chunk of those photos tagged #nomakeup online actually require multiple cosmetics to look so "natural."
Although popular social media trends encourage women to embrace their natural beauty and post makeup-free selfies, new research from the University of Georgia suggests that the natural beauty movement isn't liberating women from cosmetics. In fact, cosmetic sales have actually increased alongside the rise of the no-makeup movement.
Published in the Journal of the Academy of Marketing Science, the study examined the relationship between the rise of the #nomakeup movement on Twitter from 2009 to 2016 and cosmetic sales across the United States. The researchers found that the movement was associated with an overall increase, rather than decrease, in sales across a majority of cosmetic product categories.
Slightly depressing really, but I can sort of understand it. Nobody's going to check to make sure people are completely 'natural', so there's every incentive in the world to try and cheat.
So, is there any way to make this work as intended?
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