07-31-2020, 05:37 PM
https://www.bbc.co.uk/news/business-53577074
Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions.
The British retailer opened its first "social retail store" on Friday in Shenzhen, China's technology hub.
The companies want to roll the concept out across Burberry's network in China.
The tie-up comes as tensions rise between the two countries, with China's UK ambassador saying relations have been "seriously poisoned".
The Shenzhen social store is the first stage of the partnership, aimed at positioning Burberry as an innovator among Chinese shoppers, who account for around 40% of its sales.
What is this I don't even .
Even if Tencent's involvement doesn't put people off (should they export this outside China), I really don't understand the concept. When I want to go to a physical shop, I usually don't go on social media; and when I want to shop online, I typically don't leave the house to do that . But, maybe some people will see things I don't .
Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions.
The British retailer opened its first "social retail store" on Friday in Shenzhen, China's technology hub.
The companies want to roll the concept out across Burberry's network in China.
The tie-up comes as tensions rise between the two countries, with China's UK ambassador saying relations have been "seriously poisoned".
The Shenzhen social store is the first stage of the partnership, aimed at positioning Burberry as an innovator among Chinese shoppers, who account for around 40% of its sales.
What is this I don't even .
Even if Tencent's involvement doesn't put people off (should they export this outside China), I really don't understand the concept. When I want to go to a physical shop, I usually don't go on social media; and when I want to shop online, I typically don't leave the house to do that . But, maybe some people will see things I don't .
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