Sky to charge £5 for fast-forwarding adverts - Printable Version
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Sky to charge £5 for fast-forwarding adverts - Kyng - 12-02-2022
https://www.independent.co.uk/tech/sky-tv-adverts-ad-skipping-fee-b2237552.html
Sky will charge customers £5 if they fast forward through adverts, the broadcaster has announced.
From 1 December, all Sky Glass and Sky Stream users will see the additional charge for the Ad Skipping feature added to their monthly bills unless they opt out.
Anyone who refuses to pay the fee will be unable to skip commercial breaks on live channels, and will also be forced to watch all sponsored messages when using catch-up apps like ITVX and when watching via the Playlists menu.
“With Ad Skipping Add On, you’ll be able to fast forward through adverts when using Live Pause, Restart, Playlist or Sky On Demand,” the company said.
“The Ad Skipping Add On doesn’t mean that you won’t see any adverts. It allows the ability to fast forward through the ads using the relevant remote control buttons and on screen menu for what you’re watching.”
Ugh, this is just greedy - especially when it's a paid subscription service to begin with
. And, what even is the point of an "Ad Skipping Add On" that doesn't stop you from seeing ads 
? I'm just glad I don't watch this (except for F1, where I don't really have much choice in the matter...)
RE: Sky to charge £5 for fast-forwarding adverts - MamaFrankie - 12-02-2022
They have no right to do this. It's just corporate greed.
RE: Sky to charge £5 for fast-forwarding adverts - Opal Fruit - 12-03-2022
Eurgh. I hope that doesn't mean we can't skip them on programmes we've recorded?? That would be ridiculous.